When I was working in a bank like some employees I didn't have much time to cook for my breakfast. So I always resort to ready-to-eat meals like the ones they offer at 711 or Mini Stop for to go. I have several experiences from 711 stores that I would like to share to business owners out there and this is about customer service.
I always order rice meals for breakfast and I always request the counter to place the meal box in a large paper bag so that the meal box can still lay on its normal side (horizontal). Okay that may be hard to imagine so I posted a picture below.
The above paper bag that the counter used is the medium one. I purposely didn't request for the large bag this time to demonstrate my point in this post. You see that meal box I'm telling you about? The bottom area of the large paper bag EXACTLY fits that meal box, it means that if you lay flat that box inside the large paper bag the contents inside won't be having their own version or roller coaster ride. But if you place that meal box in a medium sized box, the box won't fit in so you will be forced to place the box inside vertically so it will fit. The result? See photo below.
See that wet area there? That's the tuna oil from my meal box that dripped. Lesson of the story? Don't be lazy to cook your own meal, it's a lot healthier, haha!
Okay so kidding aside let me go back to the title customer service. You see, when you serve your clients think about the value that you give that money cannot buy. Just because the customer paid, you packed the product it's finished, no. Customer service doesn't stop after saying "Thank you Ma'am/Sir, come again!" Think of the value that you give, show concern to the person who will eat or consume or use your product.
There's this Filipino verse that says, "Hindi pwede and pwede na." I think it means in english, "It's not enough to be just enough." Let me tell you a short story.
When I was young I used to help my mother in her store in the public market. My mother is a reseller of rice. One time a man came with a bicycle and bought some rice, I don't remember how many kilos but I think it was 2 to 3. 3 kilos of rice can fit in a small plastic bag. My mother ordered me to double the plastic bag and when she noticed I didn't do so. She said, "Double the bag and tie it properly, he's riding a bicycle the plastic bag might be torn on his way home."
See? Now that's customer service at it's best! Loving and caring for your customer can make a big difference. That simple incident alone made a lot of impact on a budding entrepreneur.


Businesses should have "after sales" customer service also. Recently, I had this experience with an online shop. They were very accommodating and they willingly answered all my questions regarding the product. They even keep me updated on the tracking nos., etc. When i received my package, i discovered a mistake regarding the size of my item, i texted them and asked for a replacement. Guess what, they did not reply anymore. Now, lets talk about customer service.. Tsktsk..
ReplyDeleteThis reminds of Wallace Wattles, he mentioned in his book The Science of Getting Rich that we should give more value than the amount of money we receive.
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